appicons_posters
Description

Authors:

  • August Capiola, Wright State Univ.
  • Tamera Schneider, Wright State Univ.
Based on the biobehavioral model of persuasion, we examined the role of message elaboration depending on challenge vs. threat framing, and argument quality. Challenge frames (low/moderate concern + high efficacy) and at times high quality arguments enhanced attitudes and behaviors, as predicted. Challenge frames and high quality arguments evoke greater message processing.
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