- Aashna Sunderrajan, Univ. of Illinois at Urbana-Champaign
- Gilad Feldman, Maastricht Univ.
- Dolores Albarracin, Univ. of Illinois at Urbana-Champaign
Naive definitions of actions and inactions diverge in terms of valence, with attitudes towards actions being more positive than those towards inactions. Confirming this, we provide evidence that people have a natural tendency to evaluate actions more positively than inactions, and that the manipulation of intentionality attenuates the difference in perceptions of valence between the two.