- Emma Mitchell, Portland State Univ.
- Mattea Sim, Miami Univ.
- Alex Czopp, Western Washington Univ.
This study examines the influence of different types of apologetic responses to a racially prejudiced post on social media. We found that apologies in which one admits their prejudice have more positive outcomes on impression formation as compared to apologies intended to distance oneself from prejudice or deny wrongdoing.