• Jessica Good, Davidson College
  • Corinne Moss-Racusin, Skidmore College
  • Diane Sanchez, Rutgers Univ.
Across two correlational studies (Study 1 N = 148 undergraduate men, Study 2 N = 205 male MTurk workers), we found that when deciding to confront sexism, men were motivated by the perceived benefit but not the perceived cost of confronting. Men’s espousal of a masculine protection ideology predicted greater confrontation on behalf of socially close but not socially distant women.