• Juliana Schroeder, UC Berkeley
  • Alicea Lieberman, UC San Diego
  • On Amir, UC San Diego
This research presents a framework on the psychological consequences of immersion in technology. Four experiments demonstrate that media that enhance access to vocal cues increase social immersion (psychological closeness), enhancing impression of and empathy towards a communicator. In turn, greater social immersion leads listeners to be more persuaded by and more inclined to help communicators.