• Nathanael Fast, Univ. of Southern California
  • Roshni Raveendhran, Univ. of Southern California
The present research examines when and why people prefer experiences with technology versus humans. Four experiments show that a) people are more likely to adopt behavior tracking products driven by technology (versus humans) because they believe it reduces social evaluation, and b) people use technology-based tools to avoid face-to-face interactions when concerned about social evaluation.