• Tito Grillo, Univ. of Texas at Austin
  • Adrian Ward, Univ. of Texas at Austin
This research demonstrates that online search increases decision confidence by eliciting a false feeling of already knowing information found online. When choosing experiences (e.g., films), this Google-induced decision confidence has a self-fulfilling influence on chosen experiences: increased confidence in the quality of the selected option increases enjoyment when this option is experienced.