- Daniele Quercia, Nokia Bell Labs
- Joao Paulo Pesce, UFMG, Brazil
- Virgilio Almeida, UFMG, Brazil
- Jon Crowcroft, Univ. of Cambridge
How do people represent their social environments? Following closely the work of Stanley Milgram (1972), we build a web game that puts this question to the test—by challenging users to identify random locations from Google Street View in terms of closest subway station, borough, or region. Some areas are better represented cognitively than others, and this predicts several social welfare indices.