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116b. Rethinking Health Behavior Change: Nudging Mindset

5:15 PM–6:30 PM Mar 3, 2018 (US - Eastern)

(HR) Regency VI

Description

Authors:

  • Alia Crum, Stanford Univ.
  • Danielle Boles, Stanford Univ.
  • Brad Turnwald, Stanford Univ.
  • Octavia Zahrt, Stanford Univ.
Despite attention on the importance of healthy behaviors such as exercise and diet, the percentage of U.S. citizens who meet recommended guidelines is remarkably low. This presentation reveals how subtle changes in language can nudge people to view being healthy in a more positive light—as social, indulgent and fun—which, in turn, can motivate healthy behaviors and improve health and wellbeing.