- Alea Albright, Univ. of Toledo
- Olivia Aspiras, Univ. of Toledo
- Jason Rose, Univ. of Toledo
Numerous health communications use socially-based interventions to deter opioid abuse. We examined the efficacy of social and non-social interventions in increasing risk perceptions for opioid abuse. Surprisingly, both social comparison and non-social interventions reduced risk perceptions about opioid abuse, particularly among past users. We discuss explanations for results and implications.