appicons_programming
Description

Authors:

  • Guy Itzchakov, Univ. of Haifa
  • Liad Uziel, Bar-Ilan Univ.
  • Wendy Wood, Univ. of Southern California
We hypothesized that reduction in self-control resources will make people more likely to change their attitude following a persuasive message. However, people will not be more likely to change their behavior in accordance with the newly-acquired attitude, because they would fall back to their habitual ways of conduct. Three experiments (N's= 98,104, 137) provided support for the hypothesis.
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