- Guy Itzchakov, Univ. of Haifa
- Liad Uziel, Bar-Ilan Univ.
- Wendy Wood, Univ. of Southern California
We hypothesized that reduction in self-control resources will make people more likely to change their attitude following a persuasive message. However, people will not be more likely to change their behavior in accordance with the newly-acquired attitude, because they would fall back to their habitual ways of conduct. Three experiments (N's= 98,104, 137) provided support for the hypothesis.